The concept is very simple, just like farmers cooperatives or buying clubs like Sam's and Costco.  We poll our members to see who gets the best price on sea moss and we look for additional suppliers as an organization.  Then we aggregate our collective buying power to get better prices with the top suppliers by buying in bulk.  Like with most industries, when you order more units, you usually pay less per unit.  So if you're only ordering 100lbs a month, but collectively we order 5,000lbs, we can get it at a lower price than you could get for the 100lbs and then pass those savings onto you as if you were ordering 5,000lbs.

Our goal as an organization is to build a reserve inventory of sea moss so our members never run out in case of a drought, and to develop relationships with several sea moss farms and wholesale distributors to get the best prices and so we have backup plans if individual suppliers occasionally run out. 

From our initial research we've noticed many sea moss sellers being sold out from time to time.  While limiting supply can sometimes be a good marketing tactic, running out is not in this case because it forces customers to look for alternatives.  You want to be your customers' consistent supplier, and the Sea Moss Alliance is here to help make that happen.